A New Shopping Mall in Town

Developed by Fragrance Group and World Class Land (Bayfront Ventures Pte Ltd), City Gate is the latest SEA VIEW development at Beach Road that’s just 5 mins drive away from Orchard Shopping Belt, Marina Bay Sands and the Singapore New Sports Hub. Alongside with the Kallang Waterfront Development, City Gate is slated to transform beach road and become one of its Distinct Icon.


Rare Opportunity to own a commercial unit in the city centre

The brief Commercial Layout of City Gate are as follows, The Food Court and Majority of Restaurants will be at its basement, making it ideal for all kinds of trade. Level 1 will feature a merchandising heaven with maximum exposure facing the busy traffic of Jalan Sultan and Beach Road. The 2nd Level will be where the Supermarket sits at alongside with other retail stores. A sheltered walk way that connects with Nicoll Highway will also be constructed on level 2

And of course, all these amazing restaurants, supermarket and retail concepts are for both the Public and City Gate’s future Residents to enjoy. In simpler words, the only thing that separates nearly 200 shops, restaurants and foodstalls between City Gate’s future home owners is a 20-seconds lift ride.

Why retailers will go for Cit Gate?

Good Catchment Area

The most important factor to a retailer will be the surrounding catchment areas. These will determine the amount of foot traffic that will drive into a mall. And heavy foot traffic = Better Business! The notable catchment within 2km of City Gate Shops will be The Concourse Office, where there are thousands of office workers from Parsons Brinckerhoff, Cargill Singapore, Swire Shipping and to name a few. There are also Parkview Square office, The Gateway and UOL Building which are within minutes walking distance to City Gate Mall. Not least to mention, the immediate 311 residential units atop City Gate will drive an enormous amount of shoppers to their daily shopping needs. So we expect the occupancy rate of City Gate to remain high as it will be a new “branching ground” for many retailers.

Direct Link to MRT

As most MRT stations in Singapore will have a landmark shopping mall just next to them, it will be the same for Nicoll Highway MRT Station. City Gate will be the 1st mega mall to be developed and directly linked via an overhead bridge to the MRT station. Commuters will travel using this bridge on a regular basis because of their shopping needs. Nicoll Highway MRT is also 1 stop to the Promenade MRT Station where Suntec City is. Centrally located, this will be a huge plus factor for retailers to be attracted to the Citygate mall.

Good Mall Configuration

For a shopping mall to be successful, the layout and configurations are vital to the business of the tenants. In City Gate, much consideration had been to the strategic planning of the layout; there are not one, but three escalators inside the mall to generate a smooth human flow within the mall. There is also a good mix of tenants to cater to all shopper’s needs. Over 150 shops, 26 Restaurants, 1 food court and 1 supermarket will create a sustainable shopping environment for the retailers and shoppers. Hence, the rental for City Gate will be expected to be competitive to the retailers, they will expect to pay a premium to enjoy a better business.

Good Concept

The concept of a shopping mall is another crucial factor to a successful retail business. It has to be branded to the correct demographic of shoppers, which in the case for Singapore Beach Road, they are the office workers, universities students, tourists and shoppers. That is because of the conservation areas from Jalan Sultan and Aliwal Street just across, where thousands of tourists visit each day. As well as many office buildings which were mentioned earlier. We also expect a good number of shoppers from the well-known Golden Mile Complex and ICA building nearby where thousands of people visit each day. City Gate will be conceptualize to be a gate way to the bustling junction of Beach Road where the facade of the building can be clearly seen.